In March the British Printing Industries Federation (BPIF) launched a 'special carbon calculator' to measure the carbon footprint of a one-off print job and the annual carbon consumption of a printing business; only a few years after Leap launched theirs in conjunction with St Austell Print Company.
“We’ve tried to do a full life cycle of the printing process,” explains the BPIF’s Liam Gardner. “But it’s massively complex when you try to calculate the impact from cradle to grave,” he admits. For instance, if you’re looking at inks and solvents, do you calculate the energy needed to extract the oil in the first place, he asks. “So we’ve focused on getting the basics right,” he explains.
This move by BPIF couldn't come at a better time with the UK print industry worth over £14 billion with a carbon footprint to match.
For more information Click here.
29/06/2009
Futerra's 10 signs of Greenwash
These are the things to look out for on advertising and packaging that can indicate when a company is trying to use greenwash to sell its product or service, according to Futerra's Greenwash guide..
1. Fluffy language
Words or terms with no clear meaning, e.g. "ecofriendly".
2. Green products v dirty company
Such as efficient light bulbs made in a factory which pollutes rivers.
3. Suggestive pictures
Green images that indicate an (unjustified) green impact eg flowers blooming from exhaust pipes.
4. Irrelevant claims
Emphasising one tiny green attribute when everything else is "ungreen".
5. Best in a bad class?
Declaring you are slightly greener than the rest, even if the rest are pretty terrible.
6. When it's just not credible
"Ecofriendly" cigarettes anyone? "Greening" a dangerous product doesn't make it safe.
7. Gobbledygook
Jargon and information that only a scientist could check or understand.
8. Imaginary friends
A "label" that looks like third party endorsement ... except it is made up by the company itself.
9. No proof
It could be right, but where's the evidence?
10. Outright lying
Totally fabricated claims or data.
For more info visit: http://www.futerra.co.uk/
Or http://www.leapmedia.co.uk/
1. Fluffy language
Words or terms with no clear meaning, e.g. "ecofriendly".
2. Green products v dirty company
Such as efficient light bulbs made in a factory which pollutes rivers.
3. Suggestive pictures
Green images that indicate an (unjustified) green impact eg flowers blooming from exhaust pipes.
4. Irrelevant claims
Emphasising one tiny green attribute when everything else is "ungreen".
5. Best in a bad class?
Declaring you are slightly greener than the rest, even if the rest are pretty terrible.
6. When it's just not credible
"Ecofriendly" cigarettes anyone? "Greening" a dangerous product doesn't make it safe.
7. Gobbledygook
Jargon and information that only a scientist could check or understand.
8. Imaginary friends
A "label" that looks like third party endorsement ... except it is made up by the company itself.
9. No proof
It could be right, but where's the evidence?
10. Outright lying
Totally fabricated claims or data.
For more info visit: http://www.futerra.co.uk/
Or http://www.leapmedia.co.uk/
Maxim Laithwaite - The Water Pilgrim
With the tagline "Walking without money for those without money", Max is walking the 1000Km of the South West Coast Path raising money for WaterAid. Taking just over two months, he will leave Minehead in Somerset on 10th July and (all being well) he will arrive in Poole on 12th September.
The route has more than 35Km of ascents which incredibly is four times the height of Everest!
Max is planning on Walking and talking along his route with several supporters and famous faces to raise his profile. To date he's invited Sir Ranulph Fiennes, Ray Mears, Rob Hopkins and Tim Smit to join him along his route and discuss the issue of water conservation.
Leap pledges their support and wishes him well!
To follow the exploits of this remarkable man click the pic...
The route has more than 35Km of ascents which incredibly is four times the height of Everest!
Max is planning on Walking and talking along his route with several supporters and famous faces to raise his profile. To date he's invited Sir Ranulph Fiennes, Ray Mears, Rob Hopkins and Tim Smit to join him along his route and discuss the issue of water conservation.
Leap pledges their support and wishes him well!
To follow the exploits of this remarkable man click the pic...
Guerrilla Gardening: Fight the Filth
A great link this one...
A guy in London who began planting his neighbourhood with seeds in all kinds of places...
Click the Pic for link
A guy in London who began planting his neighbourhood with seeds in all kinds of places...
Click the Pic for link
22/06/2009
Great News on Two Fronts!
So here we are, coming to the end of the awards season with yet more great news! The last post announced the nomination of the Good Energy Shop for the Observer Ethical Awards. We can now say that Leap designed the most ethical online retail site in 2009! That's right folks... Good Energy Shop won! Everyone is thrilled at the news and we'd like to congratulate everyone at Good Energy for ensuring that a great website is backed up with a great team and customer experience. As the award was decided by nominations from customers, we'd like to add to Good Energy's words by thanking all those customers who voted for the site. We also have had MORE good news... Leap has been awarded a Big Tick for Climate Change by the Business in the Community (Bit) organisation. As one of only 106 companies achieving this award nationwide and one of 12 in the Southwest, Leap are proud to be one of the only companies of its size achieving such a recognised accreditation. The ceremony is on Thursday and I will post the best pictures to the blog next week.
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